Cubic Race: go green

Showing posts with label go green. Show all posts

HSBC on climate change ( What we believe from core) , A stunning view of the swimming pool in Mumbai (Bhakti Park, Wadala). The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.

It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.

The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

HSBC wanted to convey the message in a unique visual way that would grab people's attention and couldn't be ignored , obviously in such a situation Ogilvy team cannot be ignored, they did justice to the message.

Related Searches: Bhakti park wadala sunken city

A Swim after Global Warming

Aug 29, 2012

Go Green is the buzz around after cloud computing, but the real concern is can each one of us contribute towards this initiative to save our planet .According to a survey, 5 million hectares of forests are cut down every year just to fulfill our everyday need for paper. A need we fulfill in a very careless, selfish and a wasteful manner.How many times have we thought if we really need the print out of a document ?

Why do we need a bill after we eat something at a hotel ? we can save paper by making use of a small digital screen on every table of the hotel, may be a black n white screen found in old digital diaries can also be used. This will save paper and ink. Another excellent idea from CHEIL India - MinusOneProject is also shown in the below.

Do your bit by reducing the font size by 1 before printing a document. Save paper. Help the forests. Reduce the font-size by one before printing and save our forests.

Finally something techie ,
More Forests = Print( doc(font-size--) ) ;

So how will you spread this message ??? take a mass pledge in your office,Spread Minus One in your school/college/organization, publish an article on Minus One or JUST SHARE THIS LINK/ARTICLE.

Here's video on the Minus One project :